I help businesses identify high-value opportunities for AI, design practical automation strategies, and build production systems that improve operations, increase revenue, and reduce cost.
From the first process review to a working, measurable system in production.
Five peer-reviewed papers on conversational AI in sales and customer operations. Speaking at Day of Data Orlando, October 2026.

Nadia Shiroglazova
Applied AI & production systems
I work at the intersection of technology and operations: understanding how a business works today, finding where intelligence or automation creates leverage, and designing systems that are practical, measurable, and connected to real workflows.
I don't build AI for the sake of having an AI feature. I focus on systems that reduce manual work, improve decisions, create qualified demand, increase operational capacity, or unlock new revenue — and I stay responsible for them through discovery, architecture, build, integration, evaluation, launch, and continuous improvement.
Transcription, status detection, and LLM evaluation of every call against 10+ operator KPIs — script adherence, objection handling, empathy, upsell technique, resolution quality. Disputed cases go to a human arbitration loop whose decisions feed back as training signal, which lifted accuracy a further 15%. Migrating from a third-party LLM API to a self-hosted 70B model cut running costs roughly in half at the same throughput.
Fixed dialling settings are a bad trade: dial fast and callers wait on hold, dial slowly and operators sit idle. This controller solves the allocation on a rolling horizon instead, modelling transfer delay as an empirical lag convolution and validating through discrete-event simulation calibrated to production data. Results shown are from counterfactual replay against the previous policy. The method is published.
Prospecting runs without a human in it: the system discovers businesses through the Places API, classifies them by category and fit, calls to qualify, then ranks by warmth from engagement signals and sends a personalised follow-up. Full call history is retained, so a prospect who calls back is resumed in context rather than re-introduced cold. A parallel pipeline discovers and negotiates influencer partnerships, selecting the commission structure per audience profile automatically.
A single static risk score can't tell a coordinator what to do this morning. This system runs five horizon-specific models over point-in-time features — using only what was knowable at each decision point — then surfaces the highest-risk training sequences and ranks candidate students for recovery by availability, prior disruption, training need, and current risk. Validated chronologically, with historical replay and what-if analysis built into the coordinator workflow.
Documents are classified and routed by a vision-language model with OCR fallback, then answered through a hierarchical RAG pipeline with sentence-level citation and recursive three-level summarisation. The entire stack was migrated off third-party APIs to self-hosted deployment to satisfy the client's data-residency and confidentiality requirements.
There is no single source of truth for addresses across 15+ countries. Each country has its own authoritative providers alongside Google Places, and each region and city carries its own formatting conventions and validity rules — so the system holds a per-country source set and a regional rule set rather than one global model.
Disagreements between sources are surfaced with plain-language reasoning instead of a bare confidence score, so a reviewer can spot-check in seconds. The most useful part is the loop: the LLM acting as judge proposes changes to the rules themselves when it sees a pattern the current rules mishandle, and a human confirms or rejects them. The rule set improves per region without anyone rewriting it by hand.
These four papers are being reissued with a new publisher over the next one to two months. Direct links will be added here as each becomes available again — happy to send copies in the meantime.
Learn how the business actually runs today — the process, the people, the data, and where the friction really sits.
Choose the opportunity worth pursuing, define success metrics, and design the system and the operating model around it.
Develop models, agents, and pipelines against real data, with evaluation in place from the first version.
Connect the system to the tools people already use — telephony, CRM, databases, internal interfaces.
Compare against the baseline honestly: backtesting, counterfactual replay, human review, and cost per outcome.
Feed results back in. Recalibrate, extend coverage, and remove the failure modes that surface in production.
Have a complex process, an underused data source, or an AI opportunity you're not sure how to approach? Let's discuss what could create real value.